Objectives.
Aerospace, energy, and municipal teams face extreme conditions—salt air, cryo-to-combustion swings, acidic plumes, abrasive cleanings, and nonstop uptime pressure. Our client's nano-enhanced epoxy coating had to land as the practical, mission-grade solution to stop corrosion before it starts—not just another paint.
Our goal: translate corrosion science into clear operational wins—fewer re-coats, less downtime, easier cleaning, longer asset life.
Obstacles.
We built a four-stage narrative that starts with the problem (how corrosion happens on-site), zooms into operational stressors, reveals the nano-mechanism as the solution, and backs every claim with field-tested proof. The approach turned technical specs into measurable KPIs decision-makers could act on.
Our strategy focused on deep client research and competitive positioning. We mapped pain points across 9 corrosion modes and 6 aerospace-specific failure pathways, then contrasted the solution against legacy coating systems that crack, craze, or delaminate under stress.
Research.
We built the story around the product’s measurable claims and use-case pressures.
Start with the problem - Opens with corrosion modes and aerospace-specific challenges
Build technical credibility - Uses precise metrics ( VOC levels, performance data)
Provide comparative context - Shows how the solution addresses failures in legacy systems
Deliver measurable outcomes - Drag reduction, fuel savings, cleaning efficiency gains
Make adoption practical - Simple application process, conformance standards
Strategies.
Every claim was anchored to lab tests and measurable results—proving drag reduction, fuel savings, cleaning efficiency—transforming abstract chemistry into concrete operational value. The deck let prospects see performance gaps between traditional and next-generation protection.
Technical proof verified:
nanometer particle penetration, bonding to material at substrate level
effective across a wide variety of stressors and shocks
industry relevant statistics that focused on real world conditions
Performance gains documented:
drag reduction (FAA wind-tunnel verified)
fuel efficiency improvements
energy savings on treated surfaces
easier cleaning post-application
reflectance increase
Outcomes.
Sales enablement: A narrative that moves from multi-path threat → operational risk → nano-mechanism → measurable wins, letting reps map one feature to one KPI (drag, fuel, SRI, recoat cycles, downtime).
Operational confidence: Teams see how a low-permeability, abrasion-resistant, UV/chem-stable film survives launch cycles and cleanings—without complicated mixes or multi-day builds.
Compliance & consistency: Low-VOC chemistry, conformance-style tests, and simple application reinforce program-level adoption and repeatable result
The deck positioned advanced corrosion protection as operationally practical—with science, field data, and application simplicity to back it up.
