Objectives.
The oil and gas industry produces 18 billion barrels of waste fluids annually—92% of it brine. From Pennsylvania to West Virginia, that's 16.5 billion barrels of corrosive, toxic water demanding a smarter solution.
Our client needed to show state regulators, refinery operators, and field engineers that their bioremediation solution wasn't another incremental additive—it was a complete rethink of brine and backflow management.
Our goal: position the technology as operations-first, compliance-safe, and cost-saving—cutting downtime, protecting assets, and reducing environmental risk in harsh industrial conditions.
Strategies.
The deck held four major focuses.
Make data undeniable — Start national (18B barrels/year), zoom to tri-state violations and fines
Show the mechanism — Match each product to measurable pain points: torque, viscosity, energy draw, downtime
Handle objections preemptively — Contrast against legacy treatments (HPHT performance, 300°F+ stability, 80% viscosity reduction, <3% waste volume gain, 90% fewer fumes)
Speak compliance fluently — Tie lab tested product advantages to recognized standards (EPA 1311, 9095 TCLP, DOT-exempt, landfill-approved)
By blending technical depth with policy relevance, the deck became a universal tool for regulators, refinery operators, and investors alike.
Outcomes.
The deck moved conversations forward across three audiences:
Sales reps gained framework to map products to clear KPIs (torque, viscosity, NPT, disposal cost)
Operators saw proof biological chemistry could outperform traditional systems in HPHT environments
Policy audiences recognized compliance and innovation could align
Client positioned as the team with science, data, and operational proof to solve brine as a systems problem—not just manage waste.
Data Summary
Total Data Points: 58
Unique Data Points: 54
Total References: 124
Unique References: 103
